1% for the Planet - Certified Member is one of the declarations under the Ekko Score Systemic Sustainability Standard.
1% for the Planet is a environmental philanthropy group, to which businesses donate 1% of total sales from across the company’s operations, brand or product lines. A product with the claim 1% for the Planet - Certified Member means that 1%, of at least that product goes to the program. Each year, ¼ of the total 1% donation can be in the form of employee volunteer time and/or in-kind product or service donations and an additional ¼ of the 1% donation can come through approved promotional support. The balance is met through membership fees.
The 1% for the Planet brand is recognized and respected worldwide. It reaches a broad audience, resonating most loudly with millennials as well as people interested in the environment and sustainability. The logo is on millions of products and services globally, is featured widely across communication channels, and already raised over $225m which has been donated to environmental not for profits. You can get more information on this Certification on the 1% for the Planet website.
1% for the Planet - Certified Member sits in the COMMUNITY Family under the Societal Standard: Systemic Sustainability of Ekko Score. One set of weighted Ekko Score points are gathered from each Family.
These are the claimable declarations & certifications under the Societal Standard: Systemic Sustainability. Please note that different certifications and declarations may be relevant to each category.
Yes, where the impact of the claim is similar. This is how it works.
IMPORTANTLY, SELF DECLARATIONS ARE GOVERNED BY CONSUMER LAW. IT IS AGAINST THE LAW FOR BUSINESSES TO MAKE FALSE CLAIMS (INCLUDING IMPLIED CLAIMS IN A CONTEXT LIKE EKKO SCORE).
EVEN IF A PRODUCT HAS A FORMAL CERTIFICATION, THAT CERTIFICATION DOES NOT GUARANTEE THE ENTIRE INTEGRITY OF THE PRODUCT'S MAKE UP.
An example might be a Handmade, Australian, Certified Organic chocolate that contains Palm Oil. Under Ekko Score, this product would claim Certified Organic and would self declare: Zero Waste Production and Australian made, but could not claim the No Palm Oil declaration. This would mean a lower score under the No Exploitation Standard, making the inclusion of Palm Oil clear to potential consumers, without detracting from its other assets.
No product is perfect, but some products are definitely better than others. Ekko Score allows you to make the best decision you can, or to put it another way, the least worst decision. And to make that decision with the confidence of not being green washed. Find out more about how Ekko Score works.