Behind the numbers
There is no perfect 100
The higher the score, the more eco certifications a product has. Because it’s impossible to create a product without having an impact on the environment, it’s impossible to get a perfect 100. That’s why our ‘perfect’ focuses on transparency.
Traffic light system
A score above 50 classifies as eco green for go; between 20 - 49 as orange, worth considering; red is under 20. Overall product scores are derived from individual certifications, aligned to each of 10 standards so please check how a score was achieved and honour your values.
Choose what’s good for you
Because no two people are the same, different certifications are important to different people. Choose what works for you. Every eco product is better than any non-eco product, even if it’s not perfect.