Welcome to icare Paper

icare Luxury Recycled Toilet Tissue and Paper Towel

icare was born over 10 years ago inspired by the belief that there was a better way to make recycled toilet paper, and a better way to make toilet paper for the planet.

The inspiration came from our paper makers who for over 3 generations have been developing their expertise in gently removing, cleansing and purifying the tree fibres from all types of office paper that was going to be sent to landfill.
We are able to harness and unlock the inherent value of the tree fibres within used office paper, making them fluffy and soft and convert them into ‘icare’, a 100% recycled, wonderfully soft and truly sustainable 3 ply toilet paper.

Our philosophy of ‘waste not want not’ comes from the belief if you use a commodity or resource carefully and without extravagance you will never be in need. So icare 3 ply toilet paper is good for your family, good for the community and good for the environment.