Welcome to Label My Fish

Label My Fish is focused on getting accurate labeling of all seafood. 

Around three quarters of fish sold in Australia is imported and around the globe many fish stocks are declining. Poor practices in some fisheries are threatening fish species, destroying habitats and undermining workers' rights. Higher order fish like sharks often contain high levels of mercury, but consumers are largely unaware of both the fact and the consequences. 

Label My Fish produces the Sustainable Seafood Guide to help consumers understand the fish they are eating, where it is from and how it is caught.