Welcome to Prae Store

In 2018, Founder Bec Conforti launched Prae, a boutique retail store offering luxurious, coveted essentials within the active, beauty, wellness and lifestyle space. The brand has since grown into a go-to online wellness destination with a loyal following Australia wide.

Bec's personal experience with chemical sensitivity inspired an interest in natural, organic products, and a holistic approach to health. Fusing her newfound passion with her love of fashion and design, and her desire to educate and inform others, is what influenced Bec to create Prae.

Today Bec is focused on solidifying Prae as Australia’s go-to online wellness platform, and inspiring and encouraging her community through the latest products, and engaging and inspiring content, such as podcasts, interviews, and more.

Designed for the elevated, modern woman who leads a healthy, balanced lifestyle, Prae is more than just a brand, it’s a community. Through carefully curated products, inspiring content and collaborations, and professional, yet down-to-earth service, we strive to educate and inform in a considered and relatable way. Whether you’re shopping online or in store, Prae feels like home...

First and foremost we aim to educate and inspire our community. We collaborate with experts and advocates within the health and wellness space to provide you with thoughtful and honest content including interviews, tutorials, playlists, and our latest venture, Prae TV. Promising to be more than just an online store, Prae is a platform where you can read, listen and learn, whilst curating all the essentials you need to lead a healthy, active life.