Prana New Zealand Wool Hand Knotted Rug in Ivory

Prana - Sanskrit word for 'breath' or 'life force'.

Prana is quiet and understated with a windswept charm. A subtle diamond pattern has been hand-cut into the dense pile, inspired by the Moroccan Berber style. The tassled ends adding a whimsical affect. Crafted out of only the finest New Zealand wool, it oozes comfort and luxury. Perfect for adding texture and warmth to a space.

Ethically and fairly made with GoodWeave International certification. This collection is of the highest ethical standard in the rug industry.

Features:

100% New Zealand Wool Pile
Pile Height: Thick 25-30mm
Hand Knotted
GoodWeave Certified
Ethically Made
Made in India
100% Natural Cotton Warp & Weft

CARING FOR YOUR RUG

A handcrafted rug is designed to last decades with the right care. Here’s everything you need to know to keep yours looking beautiful.

Why Wool Rugs Shed (and Why It’s a Good Sign)
Noticed fluff on the surface after un-rolling? Don’t worry. Shedding is normal in natural fibre rugs:

Loose fibres from weaving work their way out at first.

It’s proof of genuine, handwoven wool: not synthetic blends.

With gentle vacuuming, shedding significantly reduces within 6 months.

Think of it like breaking in leather boots: extra at first, then it softens, settles, and lasts a lifetime.

Everyday Rug Care

Vacuum regularly on low suction, no brush bars.
Blot spills immediately (never rub).
Avoid harsh cleaners, steam, or machine washing.
Rotate every 6–12 months for balanced fading and wear.

Care by Material

Wool ? resilient, easy-care, soft underfoot.
Jute ? shake or lightly vacuum; avoid water.
Tencel/Art Silk ? very delicate, vacuum gently; avoid moisture; professional clean only.
Polypropylene/Polyester ? durable, easy to deep clean, suits non-eco-friendly homes.