The ROC program is a tourism industry development tool designed by Aboriginal Tourism Australia (ATA) and administered by Ecotourism Australia.

ROC embraces national accreditation standards, making sure tourism experiences meet customer expectations in a professional and sustainable way. It also encourages the industry to operate with respect for Indigenous cultural heritage.

ROC certified tourism operators are committed to protecting cultural authenticity and integrity, developing sound business practices, environmental protection and acknowledging Indigenous peoples spiritual connection to the land and water.

For more information: https://www.ecotourism.org.au/assets/Program-Summary-ECO-ROC-with-Criteria-12-2016.pdf