Welcome to The Today Initiative

TODAY is your personal impact tracker - a sustainable living app for a better tomorrow. TODAY helps you track and share the positive impact of your social and environmental choices, giving you one small challenge you can take each day to tackle the issues of sustainability, pollution, climate change at a personal level, a community level, and as a collective.

TODAY helps people discover the positive difference they can make, and to connect with other people and businesses creating positive change.

As a daily Eco Impact Tracker, TODAY brings sustainability challenges to life with personal, tangible and relevant impact information. It helps to demonstrate in a meaningful way how much difference it makes to improve our daily habits towards more sustainable alternatives. Each challenge provides you with information on the impacts of lifestyle and consumer choices (based on global averages), to indicate your personal impact on things like CO2 emissions and Carbon Footprint, Water resources, Earth area saved, Money saved. This will vary from challenge to challenge and may also help people to understand the impact of Plastic, Garbage or Landfill or Animals affected as a result...

TODAY connects eco-businesses with eco-consumers - empowering you with the positive difference you can make towards global warming and climate change, and supporting the change they make in their lifestyle with the products and services that can help to maintain those changes.

IT'S TIME TO CHANGE THE WORLD FOR GOOD

Find out how much pollution you can save by not using coffee cups each week

Find out how much clean air you create from walking to work

Find out how much money you save buying responsibly

Find out how much water you save with the clothes and shoes you buy

Find out how much natural land you conserve by eating sustainably too

TODAY shows you the positive impact you're having on the world and the environment - personally, collectively, in your city and across the globe. We help create positive daily habits that will help us focus on what really matters and change the world for good.

TODAY is an initiative to inspire positive change through collective action on climate change & sustainability.

HELP US CREATE A BETTER TOMORROW, BY SUPPORTING TODAY