Welcome to U&I Label

U&I is an Australian swimwear label which aims to provide women with the “grown-up” answer to swim and surfwear that is missing in the Australian market.

Dreamt up in between sets while surfing at Bells Beach, every stitch is inspired by the power of the ocean and designed to fill the gap between the uninspiring triangle and forgotten function.

First launched in 2014 by Australian Fashion Designer Jodie Hayes and Swedish Designer and Photographer Emma Bäcklund, U&I pieces are designed in Torquay, made in Melbourne, Australia.

In 2018, we made the switch to using 100% regenerated nylon fiber from pre and post consumer waste such as fishnet and other end of life nylon materials, which is just as long-lasting and durable as conventional lycra.

With the Coexist debut t-shirt collection made for street smart mermaids, U&I aim to raise awareness and needed funds to help protect the Australian reefs and sea animals. In collaboration with strong and forward thinking ambassadors, the label tries to build a culture and tribe within as we all benefit from protecting the places we play. For every piece purchased in the Coexist range, 5% will be donated to not-for-profit organisations.

Photo Credit: U&I Ambassadors @angela_kinng & @asgoooodasitgets
Captured by @backlundemma