New colours - Sage and Grey Marl pre-sale for delivery mid-late November 2021

The body of the bra is our regular organic cotton, but with a front V wire which offers separation in larger cup sizes, and more bulk in smaller cups. Something for everyone, truly a Victory Bra! As always, this bra has no underwires and is super soft on the body. The bra has a woven organic cotton liner in the band that sits next to the body and anchors it in place, preventing it stretching over time. Because there is no spandex in the bra, it can run a little smaller in size than your regular bra in the bands as it has less stretch.

Everything in this plastic-free bra, from the elastic, tencel sewing thread and custom-made hook and eye pieces is botanically circular, designed to break down in nature at end-of-life and leave no trace.

If you don't see your size or need sizing help, email us at hello@theverygoodbra.com.

We fundamentally believe that everything we make in the 21st Century should be designed with its end in sight. No excuses.