I am Jessica Page, an ocean-loving mum-of-one, based in Bondi Beach, Australia and founder of Little Fishy Swim.
The ocean is my happy place, and now I’m bringing up my daughter in Australia, there’s nothing better I like to do than spend a day playing with her in the sand, in the waves, and watching her slowly but surely fall under the ocean’s spell too.
But there’s one thing I’ve noticed about visiting the beach, especially when you’ve got kids in tow. We may get a lot of pleasure out of visiting the ocean, but the ocean sure isn’t getting much love from us land-lubbers in return.
In between the cheap plastic toys, the snack wrappers, the chemical-laden sun lotions and so much more, the ocean is suffering. You can see the film of sunscreen floating atop the waves. Almost every beach up and down our glorious coastline seems to boast scraps of plastic where there should be shells, and study after study shows our incredible sea life, like our native green turtle, ingesting plastic at a frightening rate. It was an observation that not only sparked the idea for my fledgling business, but a total review of my beach-side behaviour.
Perhaps, like me, you’re one of the estimated 82% of Australians who are concerned about marine plastic pollution, making it the number one environmental issue keeping us up at night. If so, read on.
Going green next to the big blue really isn’t that hard to do: with some easy swaps and beach-side rituals, you and the ocean will be back in harmony in no time.
Our aim is to Little Fishy Swim inspire the next generation of little ocean warriors, and rid the ocean of pollution, one plastic bottle at a time. Our adorable, ocean-inspired swimwear is made from recycled plastic bottles, which would otherwise pollute our beautiful oceans, and 10% of profits are returned to Australian ocean clean-up charities.
Whether you shop with us, or not, please do seek out other ocean-friendly brands that are making things that are reef-safe, made of recycled ocean plastic, give a % back to the oceans and more. When you shop green and shop small, not only does a small business owner somewhere do a happy dance, but your favourite ocean pals will thank you too.
With the bold aim of removing 1 million plastic bottles from the ocean by 2025, my adorable ocean-inspired swimwear are made out of recycled plastic bottles and 10% of profits are returned to Australian ocean clean-up charities.