If you have somehow missed the latest global sport - "Australian Citizens vs Australian Government" billboard letters to the world, things have taken a turn as we head for Glasgow. Comedian David Illic has raised more than $40,000 to fund climate billboards for COP26, after having raised $227,421 on Indiegogo for his campaigns, including 10 minutes on Times Square last month. The digital reporting of the billboards is getting so much traction however that the actual billboards are almost irrelevant - including the Billboards that were disallowed.
Fed up with the Australian federal government's inaction on climate, comedian Dan Illic crowdfunded enough money to buy the prime space in New York's Times Square for 10 minutes, to beam messages highlighting Australia's climate policies. He was so fed up with Australian federal government's contentious environmental policies, that
"AUSTRALIA IS FAMOUS AT THESE TALKS FOR CHEATING, LYING AND GIVING FAKE COMMITMENTS. BUT THIS TIME IT'S DIFFERENT, THE WORLD'S MOST POWERFUL GOVERNMENTS AREN'T BUYING ANY OF OUR B******T".
After Times Square, Illic was keen to buy billboard space in Glasgow to ensure that other global leaders knew that Australian citizens were out of step with their Prime Minister. Concerned that the Australian government were spending a ton of money on ads to tell the world some rubbish about how much we’re investing in climate action and how much we’ve lowered their emissions, when in-fact Australia has gone backwards over the last 15 years on climate action; Dan used part of the raised funds to buy 3 Glaswegian billboards during the Climate talks to set Australia's record straight and to let the world know that the people at the talks representing Australia don’t represent Australians.
Several high profile environmentalists have got behind the campaign and helped Dan Illic to get interviews with CNN and other global content publishers.
At the same time, social media has picked up the billboard designs and given them more eyeballs that even Times Square could provide - including at least one billboard that got knocked back by Glasgow.