100% Natural - Self Declared is one of the declarations under the Ekko Score Organic - Chemical Free Standard.
100% Natural - Self Declared product's ingredients and the overall product contains no artificial ingredient or added color and are only minimally processed. Minimal processing means that the product was processed in a manner that does not fundamentally alter the product.
100% Natural - Self Declared, as an expectation, food and some body care or cleaning products and some toys are more likely to have this declaration than say, clothing products. Having access to minimally processed products with no additives is substantially better for our health and the health of the planet.
100% Natural - Self Declared sits in the NATURAL Family under the Environmental Standard: Organic - Chemical Free of Ekko Score. One set of weighted Ekko Score points are gathered from each Family.
These are the claimable declarations & certifications under the Environmental Standard: Organic - Chemical Free . Please note that different certifications and declarations may be relevant to each category.
Yes, where the impact of the claim is similar. This is how it works.
IMPORTANTLY, SELF DECLARATIONS ARE GOVERNED BY CONSUMER LAW. IT IS AGAINST THE LAW FOR BUSINESSES TO MAKE FALSE CLAIMS (INCLUDING IMPLIED CLAIMS IN A CONTEXT LIKE EKKO SCORE).
EVEN IF A PRODUCT HAS A FORMAL CERTIFICATION, THAT CERTIFICATION DOES NOT GUARANTEE THE ENTIRE INTEGRITY OF THE PRODUCT'S MAKE UP.
An example might be a Handmade, Australian, Certified Organic chocolate that contains Palm Oil. Under Ekko Score, this product would claim Certified Organic and would self declare: Zero Waste Production and Australian made, but could not claim the No Palm Oil declaration. This would mean a lower score under the Organic - Chemical Free Standard, making the inclusion of Palm Oil clear to potential consumers, without detracting from its other assets.
No product is perfect, but some products are definitely better than others. Ekko Score allows you to make the best decision you can, or to put it another way, the least worst decision. And to make that decision with the confidence of not being green washed. Find out more about how Ekko Score works.