Make it Carbon Neutral – Certified is one of the declarations under the Ekko Score Conservation & Environment Standard.
Make it Carbon Neutral – Certified enables businesses to offer their customers the option of making their purchases carbon neutral; usually at the point of sale. By applying a model of a product’s emissions, including a life cycle assessment (LCA), CRI makes use of conservative assumptions, conducting a study will most likely reduce the required number of future offsets.
Emissions reduction is critical to stabilizing climate impacts for us all. Many individuals and companies undertake actions that reduce their carbon footprint, but don't always declare them in the form of a certification or declaration. Products from companies who do certify or declare mean that a conscious effort has been made to achieve the requirements of the declaration and potentially also measure the difference. You can get more information on this Certification on the Carbon Reduction Institute website.
Make it Carbon Neutral – Certified sits in the CARBON Family under the Environmental Standard: Conservation & Environment of Ekko Score. One set of weighted Ekko Score points are gathered from each Family.
These are the claimable declarations & certifications under the Societal Standard: Conservation & Environment. Please note that different certifications and declarations may be relevant to each category.
Yes, where the impact of the claim is similar. This is how it works.
IMPORTANTLY, SELF DECLARATIONS ARE GOVERNED BY CONSUMER LAW. IT IS AGAINST THE LAW FOR BUSINESSES TO MAKE FALSE CLAIMS (INCLUDING IMPLIED CLAIMS IN A CONTEXT LIKE EKKO SCORE).
EVEN IF A PRODUCT HAS A FORMAL CERTIFICATION, THAT CERTIFICATION DOES NOT GUARANTEE THE ENTIRE INTEGRITY OF THE PRODUCT'S MAKE UP.
An example might be a Handmade, Australian, Certified Organic chocolate that contains Palm Oil. Under Ekko Score, this product would claim Certified Organic and would self declare: Zero Waste Production and Australian made, but could not claim the No Palm Oil declaration. This would mean a lower score under the Conservation & Environment Standard, making the inclusion of Palm Oil clear to potential consumers, without detracting from its other assets.
No product is perfect, but some products are definitely better than others. Ekko Score allows you to make the best decision you can, or to put it another way, the least worst decision. And to make that decision with the confidence of not being green washed. Find out more about how Ekko Score works.