Beat the Microbead - Certified Zero is one of the declarations under the Ekko Score Conservation & Environment Standard.
The brands and companies that do not use any microplastic ingredients in their products can be Beat the Microbead - Certified Zero. The logo is provided free of charge to cosmetic & personal care brands after sharing their full list of ingredients with Beat the Microbead. At a glance, this logo makes it clear for consumers that a product is guaranteed 100% free of microplastic ingredients.
The Microbead App makes it easy for consumers to check if a product contains microbeads and decide with confidence whether to buy or refuse a product. The Microbead App can be downloaded to simply scan the barcode with your smartphone camera to know whether the product is worth purchasing. You can get more information on this Certification on the Beat the Microbead - Certified Zero website.
Beat the Microbead - Certified Zero sits in the PLASTIC POLLUTION Family under the Environmental Standard: Conservation & Environment of Ekko Score. One set of weighted Ekko Score points are gathered from each Family.
These are the claimable declarations & certifications under the Environmental Standard: Conservation & Environment. Please note that different certifications and declarations may be relevant to each category.
Yes, where the impact of the claim is similar. This is how it works.
IMPORTANTLY, SELF DECLARATIONS ARE GOVERNED BY CONSUMER LAW. IT IS AGAINST THE LAW FOR BUSINESSES TO MAKE FALSE CLAIMS (INCLUDING IMPLIED CLAIMS IN A CONTEXT LIKE EKKO SCORE).
EVEN IF A PRODUCT HAS A FORMAL CERTIFICATION, THAT CERTIFICATION DOES NOT GUARANTEE THE ENTIRE INTEGRITY OF THE PRODUCT'S MAKE UP.
An example might be a Handmade, Australian, Certified Organic chocolate that contains Palm Oil. Under Ekko Score, this product would claim Certified Organic and would self declare: Zero Waste Production and Australian made, but could not claim the No Palm Oil declaration. This would mean a lower score under the Conservation & Environment Standard, making the inclusion of Palm Oil clear to potential consumers, without detracting from its other assets.
No product is perfect, but some products are definitely better than others. Ekko Score allows you to make the best decision you can, or to put it another way, the least worst decision. And to make that decision with the confidence of not being green washed. Find out more about how Ekko Score works.