If you ever wanted a business model pivot for both a more sustainable business and massive cost savings (along with a pile of visual pleasure), Italian Vogue has signalled one future for high fashion and landed its January issue with all the evidence that you can break old traditions and make even better new ones. Even if it's a PR stunt, which you'd really have to hope it is, the statement is impressive.Italian Vogue's January issue for 2020 issue is illustrated by artists, avoiding the extraordinary amount of work, people and assets involved in a typical Vogue photo shoot. The work has been launched ahead of the magazine publication with the tag, "' *No photoshoot production was required for the making of this issue.'ON A TYPICAL PHOTO SHOOT, THERE ARE 150 PEOPLE INVOLVED. ABOUT 20 FLIGHTS AND 12 OR SO TRAIN JOURNEYS. 40 CARS ON STANDBY. 60 INTERNATIONAL DELIVERIES. LIGHTS SWITCHED ON FOR AT LEAST 10 HOURS NON-STOP, PARTLY POWERED BY GASOLINE-FUELED GENERATORS. FOOD WASTE FROM THE CATERING SERVICES. PLASTIC TO WRAP THE GARMENTS. ELECTRICITY TO RECHARGE PHONES, CAMERAS...Vogue Italia's January issue has seven unique covers all illustrated by different artists. The artists include David Salle, Vanessa Beecroft, Cassi Namoda, Milo Manara, Delphine Desane, Paolo Ventura, and Yoshitaka Amano. The models featured in head to toe Gucci (e.g. Lindsey Wixon, Olivia Vinten and Ambar Cristal Zarzuela) were all styled by stylists. The Vogue Italia team wanted to show that art and stunning fashion imagery can be created without causing any costs – travel, shipping or waste – to the environment.In Italian Vogue's press release, Emanuele Farneti, Editor-in-Chief of Vogue Italia said, “intellectual honesty” is the most important. “IN OUR CASE, THIS MEANS ADMITTING THAT THERE IS A SIGNIFICANT ENVIRONMENTAL IMPACT ASSOCIATED WITH PUBLISHING A FASHION MAGAZINE.” All images from Vogue Italia. Copyright © David Salle and Paolo Ventura for Vogue Italia