Choose Cruelty Free - Certified is one of the declarations under the Ekko Score No Exploitation Standard.
Choose Cruelty Free Certification (CCF) surveys and accredits cruelty-free companies selling cosmetics, toiletries and household cleaning products to Australian consumers, online and/or retail. Choose Cruelty Free is a not-for-profit organisation that advocates for the rights of animals who live with us, not for us and make people aware of their power, as consumers, to change attitudes about testing products on animals.
There are thousands of beauty and body products that have not been tested on animals. Choose Cruelty Free advocate that you do not need to sacrifice anything when it comes to choosing cruelty-free makeup, shampoo, skin care, pet care, deodorant, and a host of other personal care products and each time you do, that's one less product tested on an animal. You can get more information on this Certification on the Choose Cruelty Free website.
Choose Cruelty Free - Certified sits in the CRUELTY FREE | HUMANE Family under the Societal Standard: No Exploitation of Ekko Score. One set of weighted Ekko Score points are gathered from each Family.
These are the claimable declarations & certifications under the Societal Standard: Multi Sector & Business. Please note that different certifications and declarations may be relevant to each category.
Yes, where the impact of the claim is similar. This is how it works.
IMPORTANTLY, SELF DECLARATIONS ARE GOVERNED BY CONSUMER LAW. IT IS AGAINST THE LAW FOR BUSINESSES TO MAKE FALSE CLAIMS (INCLUDING IMPLIED CLAIMS IN A CONTEXT LIKE EKKO SCORE).
EVEN IF A PRODUCT HAS A FORMAL CERTIFICATION, THAT CERTIFICATION DOES NOT GUARANTEE THE ENTIRE INTEGRITY OF THE PRODUCT'S MAKE UP.
An example might be a Handmade, Australian, Certified Organic chocolate that contains Palm Oil. Under Ekko Score, this product would claim Certified Organic and would self declare: Zero Waste Production and Australian made, but could not claim the No Palm Oil declaration. This would mean a lower score under the No Exploitation Standard, making the inclusion of Palm Oil clear to potential consumers, without detracting from its other assets.
No product is perfect, but some products are definitely better than others. Ekko Score allows you to make the best decision you can, or to put it another way, the least worst decision. And to make that decision with the confidence of not being green washed. Find out more about how Ekko Score works.