PETA Cruelty Free & Vegan - Certified is one of the declarations under the Ekko Score No Exploitation Standard.
Products proudly displaying the PETA Cruelty Free & Vegan Certification logo were produced using only vegan ingredients and without testing on animals. Typically the logo is found on food, beauty and increasingly on fashion, accessories and some homewares.
PETA's work has led numerous successful campaigns against animal experiments that prevented millions of living individuals from being mutilated, force-fed drugs, nearly drowned, and tormented in other awful ways before being killed. You can get more information on this Certification on the PETA website.
PETA Cruelty Free & Vegan - Certified sits in the CRUELTY FREE | HUMANE Family as well as the VEGAN Family under the Societal Standard: No Exploitation of Ekko Score. One set of weighted Ekko Score points are gathered from each Family.
These are the claimable declarations & certifications under the Societal Standard: Multi Sector & Business. Please note that different certifications and declarations may be relevant to each category.
Yes, where the impact of the claim is similar. This is how it works.
IMPORTANTLY, SELF DECLARATIONS ARE GOVERNED BY CONSUMER LAW. IT IS AGAINST THE LAW FOR BUSINESSES TO MAKE FALSE CLAIMS (INCLUDING IMPLIED CLAIMS IN A CONTEXT LIKE EKKO SCORE).
EVEN IF A PRODUCT HAS A FORMAL CERTIFICATION, THAT CERTIFICATION DOES NOT GUARANTEE THE ENTIRE INTEGRITY OF THE PRODUCT'S MAKE UP.
An example might be a Handmade, Australian, Certified Organic chocolate that contains Palm Oil. Under Ekko Score, this product would claim Certified Organic and would self declare: Zero Waste Production and Australian made, but could not claim the No Palm Oil declaration. This would mean a lower score under the No Exploitation Standard, making the inclusion of Palm Oil clear to potential consumers, without detracting from its other assets.
No product is perfect, but some products are definitely better than others. Ekko Score allows you to make the best decision you can, or to put it another way, the least worst decision. And to make that decision with the confidence of not being green washed. Find out more about how Ekko Score works.