World Fair Trade Organisation (WFTO) Guaranteed Fair Trade - Certified is one of the declarations under the Ekko Score No Exploitation Standard.
Membership of the WFTO identifies the member as working for a sustainable and fair global economy as members follow the 10 Principles of Fair Trade through the Guarantee System, and improve the Fair Trade Standard.WFTO provides spaces for producers, exporters, importers, retailers, and consumers to connect and work together, exchange best practices, forge synergies and speak out for Fair Trade – all working towards a sustainable and fair global economy.
Fair Trade Enterprises are social enterprises that impact 1,000,000 livelihoods, 74% of whom are women. These enterprises transform local communities, pioneer upcycling, empower women, champion refugee rights and practice organic farming. Their impact goes far and wide and the WFTO is their global community. You can get more information on this Certification on the WFTO website.
WFTO - Certified sits in the FAIR TRADE Family under the Societal Standard: No Exploitation of Ekko Score. One set of weighted Ekko Score points are gathered from each Family.
These are the claimable declarations & certifications under the Societal Standard: Multi Sector & Business. Please note that different certifications and declarations may be relevant to each category.
Yes, where the impact of the claim is similar. This is how it works.
IMPORTANTLY, SELF DECLARATIONS ARE GOVERNED BY CONSUMER LAW. IT IS AGAINST THE LAW FOR BUSINESSES TO MAKE FALSE CLAIMS (INCLUDING IMPLIED CLAIMS IN A CONTEXT LIKE EKKO SCORE).
EVEN IF A PRODUCT HAS A FORMAL CERTIFICATION, THAT CERTIFICATION DOES NOT GUARANTEE THE ENTIRE INTEGRITY OF THE PRODUCT'S MAKE UP.
An example might be a Handmade, Australian, Certified Organic chocolate that contains Palm Oil. Under Ekko Score, this product would claim Certified Organic and would self declare: Zero Waste Production and Australian made, but could not claim the No Palm Oil declaration. This would mean a lower score under the No Exploitation Standard, making the inclusion of Palm Oil clear to potential consumers, without detracting from its other assets.
No product is perfect, but some products are definitely better than others. Ekko Score allows you to make the best decision you can, or to put it another way, the least worst decision. And to make that decision with the confidence of not being green washed. Find out more about how Ekko Score works.