In 2010 - 2012, Sodastream erected about 30 of these caged soft drink can trash around the world to demonstrate a typical household's soft drink can waste. While CocaCola challenged Sodastream's right to use their registered product against them as a marketing strategy, there are messages here for all of us, beyond clever PR and bully boy tactics.One household uses 10,657 bottles and cans in 5 years? Really? It sounds like a high number, but the math returns only 1.45 containers per person per day. In other math by Sodastream travelling promotions, the number seems to have been revised down to 2066 in 3 years or 0.47 containers per person per day. Either way, it's a hell of a lot of waste.A single Sodastream gas canister saves 180 drink cans or 40 bottles.As Birnbaum of Sodastream says, "If they (Coke) claim to have rights to their garbage, then they should truly own their garbage, and clean it up. We find it incredulous that Coke is now re-claiming ownership of the billion of bottles and cans that litter the planet with their trademarks. They should be sued in the World Court for all of the damage their garbage is causing."
We wish.