Sodastream have run some excellent promos over the years that make us see the problem with plastics very clearly and their latest vid is another one. There is much to love, but the thing to really love about this video, while it points out the obvious, are the other sneaky little truisms.
Like the blind greedy ignorance of those behind it, the belief that we all live in some kind of beautiful butterfly world and the dawning realisation of the mess we have made.
The song, "Ocean of Change", written for SodaStream for the campaign was lead by Rod Stewart as the sea turtle, Thor "The Mountain" Bjornsson and rising talent Sarah Catherine Hook along with a choir and several hapless sea animals in various stages of plastic accost-ment.
The video has exceeded 6 million views in less than a week since it was launched in tandem with the website Fight Plastic, where SodaStream encourages consumers to take a stand against single-use plastic."While one reusable SodaStream bottle can save thousands of single-use plastic bottles, the world needs to change more than just its drinking habits to combat the global pollution hazard. We should all do our best to shift away from single-use plastic including straws, cups, bags and bottles," says Sodastream's Birnbaum. "SodaStream hopes that this campaign will encourage many to make the change. It's in our hands."Given another sperm whale was just found dead in Indonesia with 2500 pieces of plastic in its stomach, many of them plastic cups, you'd have to think he has a point. Words from the song written for the campaign:A tear of sorrowTears of hopeAn ocean of regretI never meant to hurt you soIt is not over yetWe can still make this right againWe can still save ourselvesOceans are the springs of lifeThey're crying S.O.SNow it is the time for a change it's in our hands Now it is the time for achange it's in our handsWill piles of trash and poisoned seasbe our legacy?Our kids deserve much more than thatA world - pollution freeWe can still make this right againWe can still save ourselvesOceans are the springs of lifeThey're crying S.O.SNow it is the time for a change it's in our hands Now it is the time for a change it's in our hands.
You are too kind Cate Peterson! But this is such a good product for so many reasons and I just love that they have stayed the course on their branding. The messages are so important - especially as (apparently) the singer demographic is among the worst plastic bottle polluters!
Thursday, 31 January 2019
I just love your work, your collation and your passion! Thank you sharing now ...may life be a whole lot less plasitc and a whole let mor REAL x Cate @LovEarth
Thursday, 31 January 2019