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Very Good Xmas Giving - PJs

Very Good Xmas Giving - PJs

Sydney lingerie designer, Stephanie Devine of The Very Good Bra fame, has just launched divine made to order PJs for Xmas

If you don't know about Ms Devine, she is the designer behind the zero waste, The Very Good Bra. Her brand of fashion is called very good because that's exactly what it is. Stephanie has literally scoured the world for fabrics, threads, ties and metal that will all compost and leave no trace when you are done with them. You can literally plant them in the garden.

Her latest PJ range, for men and women, is your chance to give yourself or loved one (or even me) a set of beautiful PJs that not only have a ton of style, but are also zero waste. 

Made locally in Sydney, Australia, The Very Good SLEEP launched exclusively to it's database and friends on a four-week pre-sale campaign that ends as October ends.

“After launching The Very Good Bra earlier this year, I was able to speak directly with the community who valued this product. I wanted to continue on by exploring zero-waste options with quality and comfortable essentials for the home that won’t cost the earth,” said Stephanie Devine.

“By pre-selling the collection - made to order, I am able to eliminate unnecessary production waste and dead stock, by only producing what the customer is wanting from the brand. This is also exciting as they are part of the decision-making process with us”.

The Very Good SLEEP collection are made from 100% zero-waste components including 100% organic cotton, organic sewing thread, organic cotton ties and organic dyes.

The capsule collection will see five styles for women and three styles for men in grey marle and black, retailing from $49.50-$80.00.

To make Christmas even cleaner this year, The Very Good SLEEP will be delivered in a 100% compostable mailer bag and sent via Sendle; Australia's first 100% carbon neutral delivery service and certified B Corporation.

“Everything we create, and manufacture should be designed with its end in sight. This is absolutely the founding principle of everything I look to develop.” said Devine. "Ünfortunately, Australia is the second highest fashion consumer behind the US. Since China stopped taking everyone's excess waste earlier this year, the pressure is on us all to change our ways. Christmas is the worst time of year for waste globally, seeing us create 30% more trash.

The good thing is that big pressures can create big changes, and if we aim for a conscious Christmas this year, we can eliminate some of the waste, and be part of the solution. Let's ditch the stocking fillers and the wrapping paper, and before we buy anything, think about where it will go at the end of its life."

"Buy less buy better!"

PJs are only available for order until 27th October for on time Xmas delivery.

Images: The VERY GOOD Sleep

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