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RAW for the Oceans

RAW for the Oceans

RAW for the Oceans is pollution plastic made into denim. Insane

Now you can get your butt off the couch and into a pollution fixing crusade by simply buying the right jeans. RAW for the Oceans jeans by G-Star are literally made from plastic debris picked up from ocean shores.

This incredible product has come from a unique partnership, created when Parley bought together G-Star, Bionic Yarn and Sea Shepherd Conservation Society. The group collects ocean pollution from beaches around the world through Sea Shepherd's Vortex Project and turns it into jeans.

The collected plastic is first broken down into plastic chips and then shredded into fibres, ready to be spun into yarn. The plastic fires are spun into a core yarn with is then spun with cotton, making a helix yarn - the brainchild of Bionic Yarn. This yarn is then woven into fabric and cut into clothing for different companies, including G-Star.

             

Parley, who bought the RAW for the Oceans team together, is a collaboration platform started by Cyrill Gutsch in 2012, when he became deeply concerned about the oceans' intensifying plastics problem. 

Tyson Toussant and Tim Coombs, originally started Bionic Yarn were inspired by Patagonia to get into recycled fabric in a bid to find a practical solution to reuse the plastic litter found everywhere in New York. Toussant approached Pharrel Williams and the rest is history. Williams joined Bionic Yarn as Creative Director and teamed up with G-Star in December 2014. Bionic Yarn has since landed deals with Timberland, The Gap, Cole Haan, and others, but the G-Star deal is by far the largest.

Photos: RAW for the Oceans  | theneptunes.org  |  lauradunn.com


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